Leedlime
B2B Intent Data: Definition & Guide
B2B intent data reveals which companies are actively researching your product or category online, allowing you to prioritize high-intent prospects.
Definition
Information collected about a web user's online behavior that provides insight into their level of interest in a specific product or service.
Understanding B2B Intent Data
Intent data allows sales teams to stop “smiling and dialing” and start engaging with people who are already looking for a solution.
Types of Intent Data
- First-Party Intent: Behavioral data tracked on your own website (e.g., visiting the pricing page).
- Third-Party Intent: Data collected from across the web (e.g., reading articles on G2 or Capterra, or participating in Reddit threads).
How to Use Intent Data
- Lead Scoring: Give higher points to leads showing active intent.
- Content Personalization: Serve ads or send emails related to what they are researching.
- Outreach Timing: Reach out the moment a buying signal is detected.