GTM Glossary: Sales, Marketing & Growth Terms | Leedlime   

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10 Terms

# GTM Glossary

A comprehensive reference for go-to-market, sales, social listening, and growth terminology. Built for founders, SDRs, and marketers.

[A](#A) [B](#B) [C](#C) [D](#D) [E](#E) [G](#G) [L](#L) [S](#S)

A

[ABM Orchestration ABM orchestration is the process of coordinating and aligning marketing and sales activities across multiple channels and departments to deliver a personalized, high-touch experience to target accounts.](/glossary/abm-orchestration) [Account-Based Marketing A strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one.](/glossary/account-based-marketing)

B

[B2B Intent Data Information collected about a web user's online behavior that provides insight into their level of interest in a specific product or service.](/glossary/b2b-intent-data) [Buying Signal A specific behavior, statement, or action taken by a prospect that suggests they are ready to buy or are seriously considering a purchase.](/glossary/buying-signal)

C

[Customer Acquisition Cost (CAC) The total amount of money a business spends on sales and marketing to acquire a new customer over a specific period.](/glossary/customer-acquisition-cost)

D

[Demand Generation A comprehensive marketing strategy designed to create interest and awareness throughout the entire customer lifecycle, from initial touchpoint to advocacy.](/glossary/demand-generation)

E

[Email Personalization The practice of using data to tailor emails to each individual recipient based on their profile, behavior, or preferences.](/glossary/email-personalization)

G

[Go-to-Market (GTM) A comprehensive roadmap that outlines how a company will launch a product to market, reach its target audience, and achieve a competitive advantage.](/glossary/go-to-market)

L

[Lead Qualification The evaluation process used to determine how likely a potential customer is to actually make a purchase.](/glossary/lead-qualification)

S

[Social Listening The monitoring of social media channels and any web platform for mentions of your brand, competitors, product, and keywords related to your business.](/glossary/social-listening)

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