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10 Terms

GTM Glossary

A comprehensive reference for go-to-market, sales, social listening, and growth terminology. Built for founders, SDRs, and marketers.

A B C D E G L S

A

ABM Orchestration ABM orchestration is the process of coordinating and aligning marketing and sales activities across multiple channels and departments to deliver a personalized, high-touch experience to target accounts. Account-Based Marketing A strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

B

B2B Intent Data Information collected about a web user's online behavior that provides insight into their level of interest in a specific product or service. Buying Signal A specific behavior, statement, or action taken by a prospect that suggests they are ready to buy or are seriously considering a purchase.

C

Customer Acquisition Cost (CAC) The total amount of money a business spends on sales and marketing to acquire a new customer over a specific period.

D

Demand Generation A comprehensive marketing strategy designed to create interest and awareness throughout the entire customer lifecycle, from initial touchpoint to advocacy.

E

Email Personalization The practice of using data to tailor emails to each individual recipient based on their profile, behavior, or preferences.

G

Go-to-Market (GTM) A comprehensive roadmap that outlines how a company will launch a product to market, reach its target audience, and achieve a competitive advantage.

L

Lead Qualification The evaluation process used to determine how likely a potential customer is to actually make a purchase.

S

Social Listening The monitoring of social media channels and any web platform for mentions of your brand, competitors, product, and keywords related to your business.